Other cool things you can do with Hootsuite Analytics: Or they’ll use data from universal benchmarks, instead of your unique performance history. Most social media analytics tools will only recommend posting times based on engagement. It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals: This is why our Best Time to Publish tool is one of the most popular features of Hootsuite Analytics. Posting when your target audiences are not online or not interested in engaging with you. But one of the most common reasons this happens is posting at the wrong time. Social media post metrics:Įver spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. It saves time by making it easy to compare results across networks. Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Imagine Twitter analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, and LinkedIn analytics all in one place. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favorite.
Most social media management platforms have built-in analytics tools. Key benefits: Performance data from every social network in one place with easy-to-understand reportsīest for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, marketing teams
What were our top posts on LinkedIn this year?.Is it worth it for my business to keep posting on Pinterest?.They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss - to figure out what’s working and what’s not. Why you need social media analytics tools Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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